As the creative lead for the TANG™ x AN Performance campaign, launched exclusively at The Vitamin Shoppe and other retail partners. I spearheaded the concept, design, 3D visualization, and marketing assets for the latest release of our TANG™ powders.

The challenge: modernize the nostalgic TANG™ identity for a performance-focused audience while aligning with the premium aesthetic of the AN Performance line.

To strike that balance, we transitioned from the traditional TANG™ leaf icon to the bold exclamation mark; TANG™’s most recognizable brand symbol, bringing instant familiarity to longtime fans. Paired with a clean, luxury white base and vibrant citrus accents, the design bridges legacy and innovation, appealing to gym-goers and everyday athletes alike. This refreshed visual direction helped differentiate the new SKU while maintaining cohesion across the TANG™ product family.